มูดอ, ., & Mudor, <. (2014, May 18). สภาวะปัจจุบันและอนาคตของการตลาดสีเขียว The Current and Future Practices of Green Marketing. Songklanakarin : E-Journal of Social Sciences & Humanities [Online], 20(1). Available: https://kaekae.oas.psu.ac.th/ojs/psuhsej/viewarticle.php?id=1055.
สภาวะปัจจุบันและอนาคตของการตลาดสีเขียว The Current and Future Practices of Green Marketing
Hamdia Mudor, Faculty of Communication Sciences, Prince of Songkla University
Abstract
This article is aimed at reviewing the
importance of green marketing and explains how
green marketing impacts current and future practices
as the concept of social responsibility has been
highlighted and has lead in playing an important
role in green marketing. The results reveal that green
marketing can solve environmental problems and
consequently brings about a positive impact on firms
which applies the green marketing concept to their
business. This is due to some strategies in green
marketing which firms can attempt to use as
a reference point for their strategies, and it can be
applied on their firms in order to achieve
a competitive advantage.
Keywords: green marketing, marketing strategies, social responsibility
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